Forward
Memory is as much tied to the improvisational necessities of a speaker as to the need to memorize a complete speech for delivery. In this sense Memory is related to kairos (sensitivity to the context in which one may communicate) as well as to the concepts of copia and amplification.

Required skills

• Ability to research, to recall accurately and select the relevant ‘tour’ knowledge as and when appropriate.
• A range of skills, personal qualities and attitudes essential for the delivery of effective tourist guiding.
• A range of communication skills essential for effective performance meeting visitors’ needs.
• Ability to work as part of a team.
• Demonstrated flexibility and self-motivation.
• Ability for self-evaluation of performance.
  

Airport Rebranding
In July 2001 Yoko Ono visited the Airport to announce a renaming and rebranding to Liverpool John Lennon Airport. This coincided with construction and subsequent future completion of the new look Airport and in honour of her late husband as a fitting, lasting tribute to the former Beatle who originated from Liverpool. The Airport became the first in the UK to be named after an individual.

'Memories are made of this'
6pm Tuesday 18th May, meet at Static

Merseyside Blue Badge tourist guides represent the gold standard of Liverpool's fastest growing industry. Join the Blue Badges as they reflect on their vocation at Liverpool John Lennon Airport.